![]() * Definite guide to brands and resale: The power of first-parties to simplify the listing process * Feel free to get in touch if you have questions or would like to learn more! Recurate has launched dozens of branded resale programs and learned a ton along the way. Not only does this drive customers to their resale market, it highlights the quality, longevity, and value of their products. Doing so further simplifies and elevates the listing and purchase experiences.īrands like Peak Design take the convenience of pre-owned purchasing one step further: they added a “Buy Used” button directly on their new product’s PDP. ![]() To enhance both selling and buying, brands like with Another Tomorrow are also increasingly connecting their digital and physical products via digital IDs - like EON. Additionally, an integrated shopping experience allows customers to checkout with a mixed cart, with both new and pre-loved items. Buying secondhand should be just as beautiful as buying firsthand. When it comes to the shopping experience, best practice is to use brand photography, and other digital product assets like product descriptions and size guides, to create a cohesive brand identity. This ensures quality control, and prevents counterfeit items and inappropriate listings from entering the marketplace. It’s also important to have a comprehensive listing review system, with both automated reviews of key listing elements and fraud protections, as well as escalating certain listings for manual review. It also confirms the authenticity of the items they are selling - and the identity of customers who are listing. There are rare occasions when a brand’s tech stack may make it difficult to do so, so we encourage a phased approach, starting with a subsite like, then moving toward an integrated experience over time.įor the listing process, connecting to customer accounts and order histories simplifies the experience for sellers. ![]() Generally speaking, the best practice is to launch an integrated experience directly on your primary ecommerce site - both for buyers and sellers. Today, I’ll focus on the best practices for two key aspects of a branded resale market: the listing process and the shopping experience. * Definitive guide to brands and resale: Best practices for setting up your branded resale program * ![]()
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